Leadership Development

Wellbeing and nature background left
Wellbeing and nature background right
Shared leadership and conversation

With a personal mission to share equine insights to help develop and cultivate the next generation of leaders. Danielle McKinnon is the visionary founder and driving force behind Herd Dynamics and Eat, Sleep, Ride CIC. With nearly 30 years of experience working with horses, Danielle is a Teaching horse Facilitator, NLP practitioner, and Equine Assisted Development Coach.

Our Vision is to cultivate the next generation of leaders to drive healthy and sustainable organisations.

Our Mission is to empower leaders with insights from horses to drive excellence and resilience in organisational environments.

Herd Dynamics

At the heart of effective leadership lies the ability to inspire, align, and energize a team towards a shared leaership approach. Our experiences are designed to equip you with the essential tools and insights needed to lead with clarity, authenticity, and confidence
Key Objectives:

  • Establish Clear and Purposeful Team Direction: Learn to set focused and strategic direction for your team, ensuring every member is aligned and motivated.
  • Adapt Leadership Energy to Situations: Recognise and apply the appropriate energy required for varying leadership challenges.
  • Align Actions with Words: Ensure consistency between your actions and words, build trust and fostering authenticity with others and self
Mirrored Leadership: Reflective Practices for Inspired Guidance
Connection at liberty



Our programs are designed to transform leadership and team dynamics through immersive experiences with horses, offering unique insights into shared leadership and navigating uncertainty:

  • Enhanced Communication Skills: Horses, masters of non-verbal communication, teach you to develop clear and effective ways to communicate within yourself and others. Witing movement herd leaders choose two mover, follow, Bystand and critic for safety its crucial each element is heard and understood.
  • Strengthened Leadership Abilities: Inspired by equine behavior, you'll gain practical leadership skills rooted in shared responsibility and mutual trust, essential for guiding yourself and others through uncertain times.
  • Improved Team Cohesion: Understand how horse herds convene there young and vulnerable in movement so they can foster a deeper understanding of how to build a more united and supportive team environment.
  • Increased Emotional Intelligence: Horses are highly attuned to emotions, helping you enhance your self-awareness, empathy, and ability to navigate complex interpersonal dynamics.
  • Reduced Stress and Burnout: Learn from the way horses manage stress in their enviroment and herds, adopting strategies that help mitigate workplace stress and promote a healthier work-life balance.
Email us to inquire

6-Week Hybrid Programs: Dive into comprehensive growth frameworks, blending the art of storytelling with personalised coaching.
Investment: Prices start from £400

Half-Day Experiances: Engage in an interactive exploration of non-verbal communication, presence, and emotional intelligence.
Investment: Prices start from £500 (Up to 6 participants)

Full-Day Immersions: Experience a profound journey into principled leadership, allowing space for personal reflection and a deeper connection with the horses.
Investment: Prices start from £1000 (Up to 10 participants)

''It was brilliant. It helped get through a big blocker in my thinking about leadership - a blocker I didn't even know I had before the session. It helped me realise that no one leads alone - you need a combination of people to lead a project or idea to success. Would highly recommend it to anyone thinking about going along''

''I found the session really insightful and affirming. The concept of a single, hierarchical leader has never sat well with me, so the idea of shared leadership and shared responsibilities felt a lot more comfortable and in line with my own values of servant leadership.''