Leadership Lessons from the Herd: Danielle McKinnon Published in Brainz Magazine

Our founder, Danielle McKinnon, has been published in Brainz Magazine with a powerful new article, "The Box Every Leader Climbs Into."

In it, Danielle explores a truth many leaders recognise but rarely name: how often we climb into a box to fit the rooms that matter — performing composure, hiding the parts of ourselves that don't match the job title. Drawing on her own lived experience as someone who is care-experienced and neurodivergent, she shares how the very things she once saw as barriers became the source of her strength as a leader.

The article traces the Eat, Sleep, Ride story — from a single £50 rescue pony to 24 acres of regenerated former landfill, now an off-grid home to a thriving herd — and the leadership lessons learned along the way. Horses, Danielle writes, read your nervous system, not your CV. They teach presence over performance, calm over control, and the quiet truth that the leader a herd chooses to follow is rarely the loudest, but the steadiest.

It's a reflection on shared leadership, regeneration, and the courage to lead as your whole self — and on the work of Herd Dynamics, which brings leaders and teams to the herd to learn exactly that.

Read the full article here Leadership Lessons